India just turned Weddings into a subscription service

Global Events News

India just turned Weddings into a subscription service

Bengaluru: What if you could attend a big, fat Indian wedding, without knowing the couple, buying gifts, or dealing with nosy relatives? Bengaluru startups are now offering exactly that, turning weddings into a subscription-style experience. For a ticket priced around ₹10,000, participants get the full shaadi package: unlimited biryani, DJ dance floors, décor, photo booths, and even the chance to pick sides as “Team Bride” or “Team Groom”.

These “fake weddings” are drawing attention across Bengaluru, Delhi, and Pune as young professionals line up to pay for a curated dose of desi wedding fun. Many see it as a chance to dress up, dance, and create Instagram-worthy content, without family drama or traditional obligations. According to reports, ticketed weddings range from ₹1,499 for smaller events to premium experiences costing over ₹10,000. Organisers say the concept monetises FOMO (fear of missing out) and fills a gap in the party scene, especially during off-season months when real weddings are fewer.

While some critics call it a commercialization of tradition, others see it as harmless fun in a generation that thrives on unique experiences. With weddings already being one of India’s biggest industries, even the idea of a wedding is now becoming a business. Question remains: Would you pay ₹10,000 to be a professional baraati?