"David’s Bridal Goes Digital with Pearl Planner AI Platform"

Wedding News

"David’s Bridal Goes Digital with Pearl Planner AI Platform"

David’s Bridal is introducing an artificial intelligence-equipped full-stack wedding planning platform known as Pearl Planner, the platform is part of a broader shift to an asset-light, AI-powered business model for David's Bridal known as "Aisle to Algorithm." Based on agentic AI, which analyzes massive amounts of data in near-real-time and then automatically takes action based on the results, Pearl Planner combines AI with proprietary intellectual property trained on 75 years of wedding experience combined with real-time data.

According to David’s Bridal, the platform offers a hyper-personalized experience that continuously improves by learning from new trends, planning behaviors, and evolving preferences. Pearl Planner is designed to serve as a 24/7 AI wedding planning assistant that can walk a couple through the entire process, including budgeting, registry, and vendor research.

During the closed beta, users can test direct AI chat functionality, a proprietary style quiz that builds tailored recommendations, a task board that breaks planning into steps with progress, an automatically generated planning timeline that will update based on wedding date and progress, and the ability to earn points with David’s Diamond Loyalty Program. The public platform launch is coming early this year. It will include updates on new features and integrations with partners such as MyRegistry, Dynadot, Shutterfly, Google, and local wedding vendors across the nation.